Rebranding the Bay Area Rapid Transit Logo
Original BART Logo
Map and description of transit lines
Using the 5 main lines in BART I remade the logo.
New logo without the guide lines
Logo and new colorway applied to train
Second iteration and slight alternate logo
Pattern made of parts of logo to make fabric pattern.
Pattern overlap.
Pattern applied to seating.
Logo applied on BART cards.
Alternate logo applied with 'CLIPPER' card.
'CLIPPER' card with new chip to tap and go.
REBRANDING FOR BAY AREA RAPID TRANSIT